Snapchat planning to launch a new Memories Sharing feature called ‘Shared Stories’.

The prolific Social Media Company is reportedly planning to introduce a new feature into its Platform, the feature in question is designed to allow Users of Snapchat to collaborate and share Memories in a much more convenient and accessible manners. Coined as a new way for Snapchat Users to build Communities encompassing the content that they most often consume and love to snap, the Company hopes that this feature will act as a major stepping stone that will empower their Users to turn their “shared moments into shared memories”.

Reiterating an old Feature

Although an entirely new feature for the Platform, Snapchat has already delved into a similar concept with their App’s presently available ‘Custom Stories’ feature. Custom Stories enables Snapchat Users to Create Stories on the Snapchat Platform and then allows them to add friends to view them and additionally, contribute to them. With the new Shared Stories feature, Snapchat aims to completely expand this aforementioned concept by allowing the Users the exact same benefits of the Custom Stories feature, but on a much larger scale. In keeping with this vision, Snapchat’s Shared Stories will reportedly make it much easier for Snapchat Users to add a large number of group members that could view their Stories, labelled by Snapchat as the feature “for the whole Soccer Team, Camp Squad, or a Group of Co-workers to get in on the fun”.  All this give further weight to the fact that with Shared Stories, Snapchat will potentially reel in a much larger audience-base, as the feature is designed around creating an experience that will cater to large groups, in comparison to the prior Custom Stories feature that was only targeting a smaller Consumer-base. Additionally, Shared Stories also could empower the Snapchat Users to reach a wider array of Viewers that they could before, thus allowing their Content to be better recognition.

The Workings of ‘Shared Story’

Shared Stories will be readily accessible to all Users of Snapchat, similar to Custom Stories. Users will be an able to start a Shared Story from their Profile, by tapping the New Story Option and afterwards selecting the ‘Shared Story’ option. Akin to the Custom Stories Feature, all Snaps sent to a Shared Story will also be automatically deleted after 24 hours of it being up. However, as a departure to their Custom Stories feature, there will not be a Chat Component with this Shared Stories feature. This change brings along certain Privacy issues that Snapchat is actively addressing. The Content will be moderated using a two different monitoring tools, an Automatic Language Detector and a Community Review Tool. Additionally, the Snapchat App itself will be capable of notifying the Users if they have been added to a Shared Story with someone whom they have blocked. All these features are designed to elevate Snapchat’s vision for greater User Empowerment, stating that these new changes will bring about greater Control for their Users with regards to who they share their Content with on the Snapchat App.

A New Era of Snapchat

This Shared Stories features comes at the helm of Snapchat introducing a plethora of several other updates and additional features for their App. These include a new ‘Director Mode’ that would enable Users to attain easier access to Snapchat’s Native Creative Tools, the Company also announced their first venture into Augmented Reality Technology with their new ‘Dress Up’ feature which will reportedly allow Users to actively browse through clothes and accessories, and virtually try them, all through the medium of Augmented Reality. All these aforementioned new features herald a new age for the Social Media Titan, one that is intricately designed to future-proof the Platform’s stronghold in the Industry.