Responding to the
Ever-Evolving Data Rulings
Meta acknowledges the fact that as time
has progressed, Privacy and Data Protection regulations have become an
intricate part for the Users, which has pushed Companies to constantly update
and improve these regulations. It is in light of this very fact that Meta is also
aiming to attain more transparency with their Data Collection Practices. For
this to be made possible, Meta has stated that they aim to encourage their
Users to actively read their new and easily-understandable Privacy Policy,
which they hope will not only provide accurate details of how their Data
Collection Policies will apply to the Users, but also it will be directed to
provide information about Meta’s new Products and Innovations as they continue
to develop them. Furthermore, within their new Privacy Policy Meta has also
implemented greater details regarding their Personalized Services, Recommended
Content and types of Third Parties with whom they corroborate with and share
and receive information to. Additionally, the new Policy will also include the
particulars about the exact information that Meta collects when a User buys
their Products, along with other Safety and Security features that allow Meta
to share the Users’ information with Law Enforcement. For further queries
regarding all these aforementioned Features, Meta has introduced a ‘Privacy
Centre’ which will essentially act as a hub for all of the Users’ Company
Privacy related questions.
Impact on User
Experience
With this updated Privacy Policy, the
Company aims to bring a more personalized Privacy experience for their Users. To
achieve this Meta has added further ways for Users to access their Controls
which can be used by them to experience Meta’s Products in ways that they think
might be right for them specifically. Users will also be allowed to continues
managing their Privacy Settings at any time as per their convenience, and Meta
constantly stresses the fact that they will continue to let their Users know if
they make any major changes to how they Collect, Use and Share the Users’ Information.
Moreover, in addition to making their Terms and Conditions better
understandable, Meta is also going to add a ‘Rights and Obligations’ section
within these Terms and Conditions, which will detail the actions that Meta can
take regarding a User’s account if that User violated their certain Terms or
Community Standards or other Laws in general.
New Privacy Controls
Along with the change in their Privacy Policy, Meta will be also introducing two new ways for Users to gain greater autonomy with regards to Controlling their Privacy Settings. The first of these is the new ‘Audience Controls’ setting, which is developed to make is convenient for Users to manage who exactly views their posts on Facebook. This will allow Users to set a default audience that will go on to be applied to all of their future posts on Facebook. Meta hopes that this would give Users certainty that they are sharing content with the right people in their Community. The Second aspect of their Updated Privacy Controls is a new way for Users to Manage the Ads that they See on Facebook and Instagram. With this Meta aims to allow people to set their own preferences across Ad Topics as well, thus allowing the Ads to be reflective of the interests of each specific User, instead of every User getting the same Ads related to things that they may not ever be inclined to purchase. This would also allow Advertisers to reach their Correct Target Audience with regards to their specific Products or Services.
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