The Original Mission
Initially, the Company began with a
simple goal: To bring the Truck Industry Online. To achieve this, they availed
the use of Mobile Phone Apps and Electronic Logging Devices in order to create
an unalterable digital log for Truck Drivers and their Driving Hours. Later on,
the Company introduced its AI-based Fleet Management Software, opening the door
for them to access a plethora of different capabilities, such as Real-time
Fleet Tracking, Fuel Tax Reporting, Best Route Optimization for Truck Drivers
and AI-powered Dashcam with built-in Safety Features that can help Truck
Drivers identify and take necessary precautionary measures in hazardous
situations. All these aspects combined propelled the Company into achieving a recognizable
Brand Image among its Customers throughout the Trucking Industry.
Identifying a Greater
Problem
Today, Motive acknowledges the fact
that although its Primary Target Audience for its Fleet Management Software
were mainly Trucking Firms, the actual usage of its Software tells a wholly
different story. In reality, Motive’s Fleet Management Software was utilized by
Industries hailing from all areas of the Physical Economy, these included
Construction Firms, Agriculture Firms, Oil and Gas Firms, Food and Beverage Firms
among many others. The Higher-ups at Motive quickly ascertained that this
increased demand for their Software clarifies that, if anything, there is a
great desire by not only the Trucking Industry, but of all these aforementioned
Industries to Automate their Operations and use the different aspects of
Digitization Technology in order to meet the ever-growing demand for their
Products in their respective Markets.
“The absence of an Integrated Platform
to manage Physical Operations has constrained the Safety, Productivity and
Profitability of almost 50% of our economy.”, wrote Shoaib Makani the Chief
Executive Officer of Motive in regards to the rebranding of the Company.
The Automated
Operations Platform
In light of this great demand of the
Fleet Management Software, in order to combat the above-mentioned problem,
Motive has further repurposed its Technological Capacities by directing its
focus towards being an “Internet of Things”-based Automation Company. IoT
represents one of two principle aspects of Motive’s new Automated Operations
Platform. With IoT hardware, Motive aims to Interconnect all of its Physical
Assets such as Machinery and Appliances through the use of embedded sensors,
actuators and various other technologies to the Cloud. This is done in order to
exchange Data amongst each other in Real Time without Human Intervention, thus
steering all the Industries towards a total Digital Transformation.
The second aspect of Motive’s Automated
Operations Platform is their AI-powered Applications that are built upon the
Fleet Management Software in order to improve Motive’s Tracking and Monitoring
Capabilities by allowing the Company to utilize On-board Diagnostics and GPS
Technology to track Asset Management, Driver Safety, Driver Compliance and
Asset Maintenance over a Digital Landscape.
With these Implementations, Motive
aspires to serve every Industry present in the Physical Economy by helping them
grow without experiencing stagnation in any of the elements related to the efficiency
and productivity of the Industries’ operations.
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